Vol 26 No 1 (2025): In progress

Journal uses continuous publication model. Current issue is in progress

Published: 2025-01-09

Articles

Assessing the commercial potential of high-tech production business targets in risk-generated innovation economies using fuzzy set methods

Olha Ilyash, Vitaliy Zakharchenko, Svitlana Yermak, Larysa Frolova, Glib Mazhara, Liubov Smoliar
Abstract 471 | PDF Downloads 334 | DOI https://doi.org/10.3846/btp.2025.20922

Page 1–16

Entrepreneurial determinants of Moroccan business failure: entrepreneurial behaviors and attitudes

Youssef Zizi, Amine Jamali-Alaoui, Badreddine El Goumi
Abstract 542 | PDF Downloads 245 | DOI https://doi.org/10.3846/btp.2025.21505

Page 48–61

Improving obsessive-compulsive buying through brand attachment and hedonic value: customer-based brand value

Roymon Panjaitan, Irawan Yuswono, Arif Afendi, Elia Ardyan
Abstract 227 | PDF Downloads 100 | DOI https://doi.org/10.3846/btp.2025.20636

Page 78–90

Page 104–116

Page 133–140

Factors influencing technical competencies in digital marketing of MSMEs in wholesale and retail sectors: the mediating role of core competencies

Nathamon Buaprommee, Nachayapat Cuijten, Sureerut Inmor, Rungsan Suwannahong, Sukontip Wongpun
Abstract 50 | PDF Downloads 39 | DOI https://doi.org/10.3846/btp.2025.21233

Page 141–152

Page 153–161